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93,08 EUR*
Details Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis

Targeted Advertising Technologies in the ICT Space Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research ...

6,23 EUR*
Details Intensive Care

ROBBIE WILLIAMS Intensive Care (2005 UK limited edition 2-disc [CD/DVD] set comprising 12-track CD album featuring the singles Tripping Make Me Pure Advertising Space & Sin Sin Sin; plus the Bonus DVD featuring Making-of albumfootage and the Make Me ...

32,81 EUR*
Details Intensive Care [Vinyl LP]

ROBBIE WILLIAMS Intensive Care (2005 UK 12-track double LP pressed on Heavyweight Vinyl including the singles Tripping Make Me Pure Advertising Space and Sin Sin Sin housed in the fantastic tri-fold picture sleeve with picture innersand the double ...

85,79 EUR*
Details Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)

30,31 EUR*
Details The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right ...

14,50 EUR*
Details Complete Guide to "Google" Advertising: Including Tips, Tricks and Strategies to Create a Winning Advertising Plan

Complete Guide to "Google" Advertising Takes the confusion and mystery out of working with Google and its various advertising and marketing programs. This book helps to learn the secrets of working with Google - without making costly mistakes. It ...

40,49 EUR*
Details Advertising as Culture

Advertising as Culture Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the conceptual relationship between advertising and culture; the ...

36,39 EUR*
Details The Discourse of Advertising (Interface)

This edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

32,46 EUR*
Details Marketing Michelin: Advertising & Cultural Identity in Twentieth-Century France: Advertising and Cultural Identity in Twentieth-century France

Marketing Michelin A provocative history of the Michelin company and its innovative advertising campaigns between 1898, when Bibendum - the company's iconic "Michelin Man" - was first introduced, to 1940, when France fell to the Nazis and the ...

95,81 EUR*
Details Advertising Cultures

Advertising Cultures Through a mix of business strategy and cultural theory, this book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a look into the workings of agencies themselves. It is ...

9,99 EUR*
Details Advertising: A Very Short Introduction (Very Short Introductions)

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it ...

24,49 EUR*
Details Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently ...

53,29 EUR*
Details The Dynamics of Advertising

The Dynamics of Advertising This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for ...

33,37 EUR*
Details Advertising: New Techniques for Visual Seduction

Advertising Features the most inspired ads and campaigns from the best creative teams in the world. The author shares the secrets behind successful advertising with examples of ads he has collected from around the world. Full description

24,99 EUR*
Details About Face: The Secrets of Emotionally Effective Advertising

About Face Shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, this title demonstrates which advertising strategies are ...

17,32 EUR*
Details Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

"Advertising Age" editor Scott Donaton explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.